My relationship with Salesforce has developed over several years and across different roles. I first worked on the Salesforce account as a contractor, creating visual assets across print, digital and motion, before joining Salesforce directly as an Art Director in 2024.

Over time, my responsibilities have grown from primarily production-focused design to developing event graphics and mockups, exploring visual directions, and collaborating closely with stakeholders and production agencies to bring ideas into real-world experiences.

In 2026, I returned to Salesforce on a maternity-cover contract, bringing with me years of familiarity with the brand, its design systems and the way global Salesforce events come together. It’s been an evolving relationship — one that has given me the opportunity to work with the brand from different perspectives and take on greater responsibility along the way.

Event Creative & Experiences

VivaTech/Paris - overhead ring animation

SMB Dreamforce Reception/San Francisco — venue branding

We Are Developers/Berlin - venue & booth branding

Motion & Campaigns

Brand Central website - Agentforce launch promo animation

Some samples of motion templates for ebook promotion, customer story, Dreamforce and World Tour events.

Toolkits

I’ve designed and co-created scalable Figma toolkits that streamline the production of campaign and event assets across global teams and markets, using component-based systems and variants to support consistency, localisation and faster production.

  • Figma Ad Builder (co-created) - digital promotion

  • World Tour Essentials Event Toolkit 2024 - email & digital promotion

  • International Localised Illustration Toolkit (Figma version) - country specific grab and go assets

Components and Variants installed

How it works

Digital / Global Campaign Production

Campaign creative across paid social and display for global Salesforce events and campaigns, adapted across 11+ languages and multiple international markets.

Web designs

Design for Salesforce digital experiences, including campaign landing pages, jumbotrons, cards and login promos across global launches and events.