My relationship with Salesforce has developed over several years and across different roles. I first worked on the Salesforce account as a contractor, creating visual assets across print, digital and motion, before joining Salesforce directly as Senior Graphic Designer and Art Director.

Over time, my responsibilities have grown from primarily production-focused design to developing event graphics and mockups, exploring visual directions, and collaborating closely with stakeholders and production agencies to bring ideas into real-world experiences.

In 2026, I returned to Salesforce on a maternity-cover contract, bringing with me years of familiarity with the brand, its design systems and the way global Salesforce events come together. It’s been an evolving relationship — one that has given me the opportunity to work with the brand from different perspectives and take on greater responsibility along the way.

Dreamforce ’24 – Design System Exploration

I was selected to be part of the creative team working on the initial concepts and visual direction for Dreamforce 2024. My work involved exploring creative ideas and developing early design concepts for one of Salesforce’s biggest global events.

Event Creative & Experiences

VivaTech/Paris - overhead ring animation

SMB Dreamforce Reception/San Francisco — venue branding

We Are Developers/Berlin - venue & booth branding

Motion & Campaigns

Brand Central website - Agentforce launch promo animation

Some samples of motion templates for ebook promotion, customer story, Dreamforce and World Tour events.

Toolkits

I’ve designed and co-created scalable Figma toolkits that streamline the production of campaign and event assets across global teams and markets, using component-based systems and variants to support consistency, localisation and faster production.

  • Figma Ad Builder (co-created) - digital promotion

  • World Tour Essentials Event Toolkit 2024 - email & digital promotion

  • International Localised Illustration Toolkit (Figma version) - country specific grab and go assets

Components and Variants installed

How it works

Digital / Global Campaign Production

Campaign creative across paid social and display for global Salesforce events and campaigns, adapted across 11+ languages and multiple international markets.

Web designs

Design for Salesforce digital experiences, including campaign landing pages, jumbotrons, cards and login promos across global launches and events.